The word that you are most likely to find in my bug reports is consistency (or some variant of it). These are usually in the context of different font sizes / faces being used, common location of page elements, etc.

Pradeep has just put up another nice blog post which nicely categorizes types of consistency tests / oracles into labeled buckets. He has a bit of a narrative you can read on your own, but here are the buckets (and some slightly reworded or omitted descriptions) in my order of priority.

  1. Consistency within the Product
  2. Consistency with User’s Expectation
  3. Consistency with History
  4. Consistency with Claims – Marketing personnel and management are making certain claims about the product
  5. Consistency with Statutes
  6. Consistency with Similar Product(s)
  7. Consistency with the Image – Compare and contrast the results of the test with the image that the company or stake holders have been projecting about the product or the company.