I feel like I am channeling Seth Godin with this list, but this popped into my head while walking to work this morning. I thought it was an interesting mental thread so wrote it down.

  • why are you doing what you do?
  • why are you doing it for who you are doing it for?
  • why are you not doing what you want to do?
  • why are you not doing it for who you want to?
  • who are you customers?
  • why are they your customers?
  • how did they find you?
  • what are you doing to keep them?

(and since my boss reads this I should point out that this is not indicative of of my immediate ship jumping 🙂 )