Maria Guidice is the founder of Hot Studio which is a design studio which happens to do web content (vs. web shops that happen to do design; there is a difference. Trust me.). In this podcast she talks a bit about design (which making a pretty good pitch for her company). Most points are good to keep in mind when going over the prototypes of the site you will have to test and again when it gets to you.

  • The term ‘design’ is associated with looks / appearance
  • Looks don’t get you far (but do win you ‘design’ awards)
  • People go to websites
    • Asking a question
    • Attempting a task
  • Good design
    • Is beautiful
    • Appeals to our emotions
    • Appeals to our intellect
  • In some cases, the people and their stories are more important than the product
  • 30-40hrs of one-on-one time with a student can raise their marks a full grade