The Business of Software Conference is increasingly demanding attention on my ‘I think I could learn a lot from’ list. So it was not that surprising that the recording of Kathy Sierra’s talk from the 2009 version caught my eye. And continued to hone my opinion of how businesses should be run and my orientation towards certain details when testing.

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  • ‘Get Lucky’ is not a business model
  • Which is better?
    • Their product is awesome
    • Their service is awesome
    • Their company is awesome

    It’s actually a trick question. The right answer is I’m awesome

  • People with passion…
    • Show off
    • Learn
    • Continuously improve
    • Spend time
    • Spend money
    • Evangelize
    • Elevate the meaning
    • Connect
  • Its not about the tools, its about what the tool enables
  • Don’t sell me, teach me and I’ll sell myself
  • I don’t want to be an expert at the camera, i want to be an expert in photography
  • Don’t make a better [x], make a better [user of x]
  • Don’t make a killer app, make a killer user
  • Focus on what the user does, not what you do
  • What [bigger cooler thing] is enabled
  • Make the right thing easy and the wrong thing difficult
  • 10 years vs 1 year repeated 10 times