Mailing List Cleanup - Stacking the Bricks (Part 1)
(This is part of an open ended series of posts where I write down random things I feel are sharable from the years of mailing lists I’ve not caught up on…)
I know a couple a couple people who went through the 30x500 program and laumched successful things so Amy and Alex have been on my radar for years. Their philosophy to building companies jives with mine. (Yay for selectin boas!) So naturally I signed up for Stacking the Bricks … and then promptly forgot about it. As one does.
I also have a physical copy of Alex’s ‘Tiny MBA’ on my bookshelf. (Which would be a great candidate to turning into flashcards … but I also just really like that form factor as indicated elsewhere.)
I’m pretty sure I’ve declared bankruptcy on this mailbox before, but as of now there are 162 messages since December 2022. This will likely be 3 parts until caught up.
Only 1228 messages (plus ish 50 already read so not counted) messages to go. Content calendar say this will end mid February. 3 post a week for 3.5 months. Whew.
- [F]or everyone who hasn’t seen your new thing yet, every subsequent launch will be somebody’s first.
- “Discipline” is overrated has an excellence list of things to help you get better aligned at what you do. In my experience, mis-alignment is a leading cause of burnout.
- A spoiled child literally can’t cope with the reality where things don’t happen the way he expects. He’s held prisoner by his feelings. And a coddled child literally can’t cope when his excuses don’t work.
- Tool-wanking is a mortal enemy.
- Sell something people already need & want.
- Give people what they need.
- Just Fucking Ship – I mean, of course I’m ordering this for the title alone. Even if the table of contents implies it is a lot of stuff I have already internalized. Now if only there was a dead-tree version. I guess that’s what the printshop is for.
- Everybody’s obsessed with finding a niche when what they should be doing is understanding a worldview. (See also Amy’s Guide to Worldviews)
- It’s a mistake to think people are excited to buy your product. Indeed no! They are excited to solve a problem.
- Good content builds you up, supports you, teaches you valuable skills, helps you think in new and different ways, helps you implement, helps you develop better habits, gives you a sense of where you are and where you’re going… whether or not you fit the author’s exact target audience.