(This is part of an open ended series of posts where I write down random things I feel are sharable from the years of mailing lists I’ve not caught up on…)

This is Part 2 (of 4?) for the ProductLed mailing list backlog which covers 2023. Here is Part 1 for those playing along at home.

Somewhere there is a business where you can get marketing analytics but self-host the redirect urls. Sure, you’re not expected to read these emails 3 years after they were published, but none of the links work anymore. Including the lead magnets. If a lead magnet falls in the forest and no one is around to hear it fall…

Will be under 1000 backlogged mailing list emails next week. So close.

  • ‘Acquisition matters more for product-led companies than activation. … Bad acquisition is a precursor to bad activation.’ – I’m only starting down the acquisition path, but this resonates with me as I think lead disqualification is actually the secret sauce that successful sales teams have.
  • ‘An aligned company is crystal clear on who their customer is, what problem they solve, and they have a product that intuitively helps that customer win.’
  • The role of sales in PLG companies is to ‘[f]ind power users of your product and help them achieve even more with an upgrade.’
  • ‘A great North Star metric communicates success for the entire company and the user.’
  • B2B SaaS Copywriting: The Art of Persuasion Above the Fold
  • ‘[I]n a product-led model, you need to engage your users before you monetize them.’
  • ‘Map it out to discover what your user needs to be successful at the beginner level. Then create your free offering around that.’ – Know your customer journey and then optimize (manipulate) it.
  • According to their study, PLG companies tend to not have email verification flows. Because ‘[t]hey understand that time is precious and want users to dive right into their product without unnecessary barriers’. Not sure I agree with that. EiPS has 2 types of registered user; ones that run a Community and ones that create Events. If I was to remove the verification it would be on the latter. But since I’m billing the former I want those accounts to be ‘real’.
  • ‘Is this feedback coming from someone who is an Ideal Customer?’ – ZOMG, this. Tinged with a bit of ‘how big is their account.’ We built a company on the back of a non-ideal customer. So. Annoying.
  • ‘Product-led companies need to prioritize their users more than buyers.’
  • How To Build a Free Trial Landing Page [with Examples] – I really don’t want to deal with Trials, but am likely going to have to eventually.
  • ‘User onboarding is not about helping your users become proficient at using your product. The end goal of user onboarding is to help people become better at what your product enables them to do.’
  • How to create an irresistible offer to get more signups for your product-led business
  • User Adoption Framework: The Bowling Alley