Mailing List Cleanup - DevRel Weekly (Part 2)

(This is part of an open ended series of posts where I write down random things I feel are sharable from the years of mailing lists I’ve not caught up on…)

This is part 2 or DevRel Weekly which is picks up from Part 1 which is the start of 2021. Normally I time box these to an hour, but this list, unfortunately, concluded so did more like 1h45m (while also eating lunch).

• The AAARRRP Developer Relations Strategy Framework – I’m a big fan of the original Pirate Metrics, so obviously like this too.
• “[Y]ou’re not a community manager or strategist or whatever. You’re a community member.” – This reminds me of the TTC billboard that says “You are not in traffic. You are traffic.”
• Developer Relations - The Book – I feel like I own this, but goodnes knows where I put it. I wonder how the rise of AI has changed the content / guidance at all.
• The Four Fs of Community-Led Product Development
• The Business of Belonging: How to Make Community your Competitive Advantage – Another interesting looking book
• 10 Books Every Developer Marketer Should Have On Their Wishlist – I actually have some of these. I think /everyone/ needs to read Badass.
• “No amount of community building will fix a bad product (software, art, or anything else).”
• “Community is built in the replies, not the posts.”
• “You should be advocating for your customers every day, in every role - because what you improve for that one customer, you improve for everyone.”
• The Complete Guide to Developer Content Syndication in 2025
• “Whoever controls your distribution controls your destiny.”
• Building My Own Content Compass – I like this.
• “You can improve many communities by removing more things than you add.”
• Turn 1 piece of dev content into 10+ — use the buffalo stick – bonus points for the title being in capital case in the browser, but copy/paste as something sharable
• 8 Travel Tips for Developer Advocates (and Other Tech Roles) – sometimes the obvious needs to be said out loud once in a while. Especially the first 2.
• “Reach ‘Wow!’ quickly”
• The DevRel influencer trend – to be fair, this has been a problem for years before this article was published (2023.)
• The 5 dimensions of API consistency – Maybe it is the tester in me, but consistency /is/ the most important thing when designing an API.