(This is part of an open ended series of posts where I write down random things I feel are sharable from the years of mailing lists I’ve not caught up on…)

This Part 2 of the Stacking the Bricks mailing list and covers 2024. Part 1 covers 2023. Clearly there is a pattern here so there will be a Part 3 to catch up completely.

  • PDF formula of copywriting; Pain, Dream, Fix
  • Think like an entrepreneur instead of an employee. Thinking like an entrepreneur means thinking about value. It means reasoning from knowledge about the other person in any transaction, not wishing about what you want.
  • How to kick ass at a new skill you’re not wildly passionate about in only(!) 7 easy steps. They’re fairly obvious, but that is what makes them good.
  • Out-surviving your competitors is a great way to thrive in a recession.
  • The 13 Business Failure Modes is really good. And I like how she also has the antidote to them via ‘Bring some professionalism to your side hustle.’ I think ‘professionalism’ is really how to distinguish a side hustle from a hobby.
  • 5 Things I Wish Somebody Told Me Before I Founded My SaaS – 3 is even more relevant in our AI landscape.
  • Don’t confuse negative feedback for haterade
  • PDD - Pitch Driven Development
  • Who is the star of your launch? Is it you? Is it your product? Or is it your customer?