(This is part of an open ended series of posts where I write down random things I feel are sharable from the years of mailing lists I’ve not caught up on…)

This is Part 5 of the ProductLed mailing list and catches it up. Apparently I unsubscribed in August last year. There was enough value in first 8 months of 2025 that I re-subscribed.

For completion sake, here is Part 1, Part 2, and Part 3

  • Replace manual data collection (like phone numbers or company details) with third-party enrichment tools.
  • The real power lies in the exercise itself
  • ‘Price Anchoring’ makes your mid-tier plans appear more reasonable and value-packed in comparison, similar to how a $1,000 bottle of wine makes the $80 bottle seem like a smart choice.
  • Run a quick “Moat Audit”:
    List your top 3 moats. Then ask yourself:
    • Is there a dedicated team responsible for each moat?
    • Do more than 90% of our resources and team go toward these moats?
  • ProductLed Masterclass on Youtube – Hilarious to see the dropoff in views the deeper into the playlist one gets
  • Look for the paper cuts, not the shiny new features
  • How clearly do you think you are the obvious choice for customers in your market?
  • ProductLeft GPTs – I think I’ve linked to these before. The ‘Offer & Landing Page Builder’ is pushing back hard at my wishy-washy market segmentation.
  • The 2 reasons why customers churn; failure to successfully onboard the customer and loss of the champion who drove the purchase
  • Focus on solving one constraint at a time
  • Fix every customer pain point as fast as possible.